Dr Robert Mayer is a Course Director and Senior Lecturer in the Centre for Air Transport Management and the Deputy Director of Education for the School of Aerospace, Transport and Manufacturing at Cranfield University. Robert’s main areas of expertise and research interests are in airline and environmental marketing, airline economics, and air cargo. Besides teaching on university programmes, Robert delivers customised executive development courses for companies such as Singapore Airlines, South African Airways Technical, Turkish Airlines and Aéroports de Paris. He has a PhD in Airline Marketing from Loughborough University, an MSc in Air Transport Management from Cranfield University, and a degree in European Economics and Business Management from the University of Applied Sciences BFI Vienna.